{"id":2575,"date":"2022-05-29T19:10:36","date_gmt":"2022-05-29T17:10:36","guid":{"rendered":"https:\/\/getuplead.com\/etudes-de-cas\/4-fois-plus-de-prospects-generes-pour-covalo-avec-google-ads\/"},"modified":"2024-06-30T15:38:32","modified_gmt":"2024-06-30T13:38:32","slug":"covalo","status":"publish","type":"page","link":"https:\/\/getuplead.com\/fr\/etudes-de-cas\/covalo\/","title":{"rendered":"4 fois plus de prospects g\u00e9n\u00e9r\u00e9s pour Covalo avec Google Ads"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Le client<\/h2>\n\n<p>La plateforme Covalo B2B a \u00e9t\u00e9 lanc\u00e9e dans le cadre d&rsquo;un projet d&rsquo;innovation initi\u00e9 par l&rsquo;entreprise suisse de chimie sp\u00e9cialis\u00e9e Clariant. Elle est devenue l&rsquo;une des plus grandes plateformes de recherche d&rsquo;ingr\u00e9dients de beaut\u00e9, permettant aux marques de trouver rapidement les bons ingr\u00e9dients tout en apportant aux fournisseurs les outils et les informations en temps r\u00e9el n\u00e9cessaires pour commercialiser efficacement les produits. <\/p>\n\n<h2 class=\"wp-block-heading\">Le d\u00e9fi<\/h2>\n\n<p>Covalo nous a contact\u00e9 dans le but de d\u00e9velopper rapidement sa client\u00e8le en am\u00e9liorant ses campagnes SEA. L&rsquo;industrie des ingr\u00e9dients chimiques \u00e9tant tr\u00e8s comp\u00e9titive, notre d\u00e9fi fut donc de g\u00e9n\u00e9rer le plus de prospects avec un co\u00fbt par acquisition (CPA) stable et ma\u00eetris\u00e9 dans le temps. <\/p>\n\n<h2 class=\"wp-block-heading\">Services<\/h2>\n\n<ul class=\"wp-block-list\">\n<li>Objectifs de conversions et mise en place du suivi des conversions<\/li>\n\n\n\n<li>Recherche de mots cl\u00e9s et analyse de march\u00e9<\/li>\n\n\n\n<li>Recherche payante Google et remarketing display<\/li>\n\n\n\n<li>Optimisation des pages de destination et des conversions<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">La solution<\/h2>\n\n<h3 class=\"wp-block-heading\">\u00c9tape 1 &#8211; Configuration Analytique Web<\/h3>\n\n<p>Nous avons commenc\u00e9 par configurer le compte Google Analytics GA4 et Google Tag Manager de notre client, les tracking de conversions des formulaires et l&rsquo;int\u00e9gration du compte Hubspot. <\/p>\n\n<p>Voici quelques \u00e9v\u00e9nements de conversion que nous avons cr\u00e9\u00e9s dans Google Analytics GA4.<\/p>\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/getuplead.com\/wp-content\/uploads\/\/Screenshot-2022-05-29-at-17.34.54-1024x225.png\" alt=\"Suivi des conversions GA4\" class=\"wp-image-3681\"\/><\/figure>\n\n<h3 class=\"wp-block-heading\">\u00c9tape 2 &#8211; Analyse des concurrents<\/h3>\n\n<p>Le secteur des ingr\u00e9dients chimiques \u00e9tant ultra comp\u00e9titif, l&rsquo;analyse les mots-cl\u00e9s, des budgets et annonces des concurrents est essentielle. Semrush est l&rsquo;un des multiples outils que nous utilisons pour trouver les mots-cl\u00e9s google ads utilis\u00e9s par les concurrents de nos clients.  <\/p>\n\n<p>Semrush est l&rsquo;un des multiples outils que nous utilisons pour trouver les mots-cl\u00e9s google ads utilis\u00e9s par les concurrents de nos clients.<\/p>\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/getuplead.com\/wp-content\/uploads\/\/Screenshot-2022-05-29-at-17.49.03-1024x455.png\" alt=\"Semrush competitive research\" class=\"wp-image-3682\"\/><\/figure>\n\n<p><\/p>\n\n<h3 class=\"wp-block-heading\">\u00c9tape 3 \u2013 Restructuration des campagnes de recherche payante<\/h3>\n\n<p>Notre approche a \u00e9t\u00e9 de moderniser la structure du compte Google Ad afin d&rsquo;am\u00e9liorer la segmentation et pertinence des campagnes. Quelques unes des bonnes pratiques que nous avons mis en place:  <\/p>\n\n<ul class=\"wp-block-list\">\n<li> Liste de mots-cl\u00e9s exclus pour chacune des campagnes<\/li>\n\n\n\n<li>Analyse des rapports \u00ab\u00a0termes de recherches\u00a0\u00bb avec extraction des mots-cl\u00e9s ajout aux campagnes des mots cl\u00e9s qui ont g\u00e9n\u00e9r\u00e9s des conversions .<\/li>\n\n\n\n<li>Test de mots-cl\u00e9s en requ\u00eate large. <\/li>\n<\/ul>\n\n<p>Cette nouvelle structure combin\u00e9e avec des nouveaux messages d&rsquo;annonces et mot-cl\u00e9s longue tra\u00eene ont nettement am\u00e9lior\u00e9 le taux de conversion.<\/p>\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/getuplead.com\/wp-content\/uploads\/Screenshot_2022-05-29_at_18_49_36.png\" alt=\"\" class=\"wp-image-3686\"\/><\/figure>\n\n<h3 class=\"wp-block-heading\">\u00c9tape 4 \u2013 Refonte des messages publicitaires<\/h3>\n\n<p>Sachant que nous \u00e9tions en concurrence avec des entreprises de renomm\u00e9e mondiale, nous avons \u00e9laborer des messages d&rsquo;annonces original et diff\u00e9rent afin de nous d\u00e9marquer des concurrents.  <\/p>\n\n<p>En termes de bonnes pratiques, nous nous sommes \u00e9galement assur\u00e9s que les \u00e9tapes suivantes \u00e9taient bien suivies :<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Utilisation du nombre maximal de titres et de descriptions dans les annonces responsives sur le R\u00e9seau de Recherche.<\/li>\n\n\n\n<li>Suppressions des textes d&rsquo;annonces qui ne fonctionnait pas.<\/li>\n\n\n\n<li>Mise en place des extensions d&rsquo;annonces dans l&rsquo;ensemble du compte.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">R\u00e9sultats<\/h2>\n\n<p>Trois mois apr\u00e8s la mise en ligne des nouvelles annonces, nous avons r\u00e9ussi a augmenter le taux de clics \u00e0 4 %, le taux de conversion \u00e0 6,2 % et r\u00e9duire le co\u00fbt par conversion de 188\u20ac \u00e0 57\u20ac.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/getuplead.com\/wp-content\/uploads\/\/Screenshot_2022-05-29_at_19_36_18-1024x319.png\" alt=\"\" class=\"wp-image-3690\"\/><\/figure>\n\n<p><em><strong>Si vous souhaitez en savoir plus sur la fa\u00e7on dont <a href=\"https:\/\/getuplead.com\/google-ads-agency\/\" target=\"_blank\" rel=\"noreferrer noopener\">nous aidons les entreprises B2B SaaS et Tech<\/a> \u00e0 augmenter leur MRR gr\u00e2ce \u00e0 la publicit\u00e9 en ligne, n\u2019h\u00e9sitez pas \u00e0 nous <a href=\"https:\/\/getuplead.com\/contact\/\">contacter<\/a> ou \u00e0 nous envoyer un e-mail d\u00e8s aujourd\u2019hui \u00e0 <a href=\"mailto:info@getuplead.com\" target=\"_blank\" rel=\"noreferrer noopener\">info@getuplead.com<\/a>, un membre de notre \u00e9quipe vous r\u00e9pondra.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le client La plateforme Covalo B2B a \u00e9t\u00e9 lanc\u00e9e dans le cadre d&rsquo;un projet d&rsquo;innovation initi\u00e9 par l&rsquo;entreprise suisse de chimie sp\u00e9cialis\u00e9e Clariant. Elle est devenue l&rsquo;une des plus grandes plateformes de recherche d&rsquo;ingr\u00e9dients de beaut\u00e9, permettant aux marques de trouver rapidement les bons ingr\u00e9dients tout en apportant aux fournisseurs les outils et les informations [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1589,"parent":2572,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2575","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 fois plus de prospects g\u00e9n\u00e9r\u00e9s pour Covalo avec Google Ads - Getuplead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/getuplead.com\/fr\/etudes-de-cas\/covalo\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 fois plus de prospects g\u00e9n\u00e9r\u00e9s pour Covalo avec Google Ads - Getuplead\" \/>\n<meta property=\"og:description\" content=\"Le client La plateforme Covalo B2B a \u00e9t\u00e9 lanc\u00e9e dans le cadre d&rsquo;un projet d&rsquo;innovation initi\u00e9 par l&rsquo;entreprise suisse de chimie sp\u00e9cialis\u00e9e Clariant. Elle est devenue l&rsquo;une des plus grandes plateformes de recherche d&rsquo;ingr\u00e9dients de beaut\u00e9, permettant aux marques de trouver rapidement les bons ingr\u00e9dients tout en apportant aux fournisseurs les outils et les informations [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/getuplead.com\/fr\/etudes-de-cas\/covalo\/\" \/>\n<meta property=\"og:site_name\" content=\"SaaS PPC Agency | Getuplead\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-30T13:38:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/getuplead.com\/wp-content\/uploads\/65-Sales-qualified-leds-on-the-first-month-6.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/getuplead.com\/fr\/etudes-de-cas\/covalo\/\",\"url\":\"https:\/\/getuplead.com\/fr\/etudes-de-cas\/covalo\/\",\"name\":\"4 fois plus de prospects g\u00e9n\u00e9r\u00e9s pour Covalo avec Google Ads - Getuplead\",\"isPartOf\":{\"@id\":\"https:\/\/getuplead.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/getuplead.com\/fr\/etudes-de-cas\/covalo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/getuplead.com\/fr\/etudes-de-cas\/covalo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/getuplead.com\/wp-content\/uploads\/65-Sales-qualified-leds-on-the-first-month-6.png\",\"datePublished\":\"2022-05-29T17:10:36+00:00\",\"dateModified\":\"2024-06-30T13:38:32+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/getuplead.com\/fr\/etudes-de-cas\/covalo\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/getuplead.com\/fr\/etudes-de-cas\/covalo\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/getuplead.com\/fr\/etudes-de-cas\/covalo\/#primaryimage\",\"url\":\"https:\/\/getuplead.com\/wp-content\/uploads\/65-Sales-qualified-leds-on-the-first-month-6.png\",\"contentUrl\":\"https:\/\/getuplead.com\/wp-content\/uploads\/65-Sales-qualified-leds-on-the-first-month-6.png\",\"width\":1024,\"height\":1024,\"caption\":\"B2B google ads case study\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/getuplead.com\/fr\/etudes-de-cas\/covalo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/getuplead.com\/fr\/getuplead\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00c9tudes de cas\",\"item\":\"https:\/\/getuplead.com\/fr\/etudes-de-cas\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"4 fois plus de prospects g\u00e9n\u00e9r\u00e9s pour Covalo avec Google Ads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/getuplead.com\/#website\",\"url\":\"https:\/\/getuplead.com\/\",\"name\":\"SaaS PPC Agency | Getuplead\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/getuplead.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/getuplead.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/getuplead.com\/#organization\",\"name\":\"Getuplead\",\"url\":\"https:\/\/getuplead.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/getuplead.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/getuplead.com\/wp-content\/uploads\/logo_getuplead.png\",\"contentUrl\":\"https:\/\/getuplead.com\/wp-content\/uploads\/logo_getuplead.png\",\"width\":1021,\"height\":275,\"caption\":\"Getuplead\"},\"image\":{\"@id\":\"https:\/\/getuplead.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"4 fois plus de prospects g\u00e9n\u00e9r\u00e9s pour Covalo avec Google Ads - Getuplead","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/getuplead.com\/fr\/etudes-de-cas\/covalo\/","og_locale":"fr_FR","og_type":"article","og_title":"4 fois plus de prospects g\u00e9n\u00e9r\u00e9s pour Covalo avec Google Ads - Getuplead","og_description":"Le client La plateforme Covalo B2B a \u00e9t\u00e9 lanc\u00e9e dans le cadre d&rsquo;un projet d&rsquo;innovation initi\u00e9 par l&rsquo;entreprise suisse de chimie sp\u00e9cialis\u00e9e Clariant. Elle est devenue l&rsquo;une des plus grandes plateformes de recherche d&rsquo;ingr\u00e9dients de beaut\u00e9, permettant aux marques de trouver rapidement les bons ingr\u00e9dients tout en apportant aux fournisseurs les outils et les informations [&hellip;]","og_url":"https:\/\/getuplead.com\/fr\/etudes-de-cas\/covalo\/","og_site_name":"SaaS PPC Agency | Getuplead","article_modified_time":"2024-06-30T13:38:32+00:00","og_image":[{"width":1024,"height":1024,"url":"https:\/\/getuplead.com\/wp-content\/uploads\/65-Sales-qualified-leds-on-the-first-month-6.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/getuplead.com\/fr\/etudes-de-cas\/covalo\/","url":"https:\/\/getuplead.com\/fr\/etudes-de-cas\/covalo\/","name":"4 fois plus de prospects g\u00e9n\u00e9r\u00e9s pour Covalo avec Google Ads - Getuplead","isPartOf":{"@id":"https:\/\/getuplead.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/getuplead.com\/fr\/etudes-de-cas\/covalo\/#primaryimage"},"image":{"@id":"https:\/\/getuplead.com\/fr\/etudes-de-cas\/covalo\/#primaryimage"},"thumbnailUrl":"https:\/\/getuplead.com\/wp-content\/uploads\/65-Sales-qualified-leds-on-the-first-month-6.png","datePublished":"2022-05-29T17:10:36+00:00","dateModified":"2024-06-30T13:38:32+00:00","breadcrumb":{"@id":"https:\/\/getuplead.com\/fr\/etudes-de-cas\/covalo\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/getuplead.com\/fr\/etudes-de-cas\/covalo\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/getuplead.com\/fr\/etudes-de-cas\/covalo\/#primaryimage","url":"https:\/\/getuplead.com\/wp-content\/uploads\/65-Sales-qualified-leds-on-the-first-month-6.png","contentUrl":"https:\/\/getuplead.com\/wp-content\/uploads\/65-Sales-qualified-leds-on-the-first-month-6.png","width":1024,"height":1024,"caption":"B2B google ads case study"},{"@type":"BreadcrumbList","@id":"https:\/\/getuplead.com\/fr\/etudes-de-cas\/covalo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/getuplead.com\/fr\/getuplead\/"},{"@type":"ListItem","position":2,"name":"\u00c9tudes de cas","item":"https:\/\/getuplead.com\/fr\/etudes-de-cas\/"},{"@type":"ListItem","position":3,"name":"4 fois plus de prospects g\u00e9n\u00e9r\u00e9s pour Covalo avec Google Ads"}]},{"@type":"WebSite","@id":"https:\/\/getuplead.com\/#website","url":"https:\/\/getuplead.com\/","name":"SaaS PPC Agency | Getuplead","description":"","publisher":{"@id":"https:\/\/getuplead.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/getuplead.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/getuplead.com\/#organization","name":"Getuplead","url":"https:\/\/getuplead.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/getuplead.com\/#\/schema\/logo\/image\/","url":"https:\/\/getuplead.com\/wp-content\/uploads\/logo_getuplead.png","contentUrl":"https:\/\/getuplead.com\/wp-content\/uploads\/logo_getuplead.png","width":1021,"height":275,"caption":"Getuplead"},"image":{"@id":"https:\/\/getuplead.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/getuplead.com\/fr\/wp-json\/wp\/v2\/pages\/2575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/getuplead.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/getuplead.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/getuplead.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/getuplead.com\/fr\/wp-json\/wp\/v2\/comments?post=2575"}],"version-history":[{"count":3,"href":"https:\/\/getuplead.com\/fr\/wp-json\/wp\/v2\/pages\/2575\/revisions"}],"predecessor-version":[{"id":2578,"href":"https:\/\/getuplead.com\/fr\/wp-json\/wp\/v2\/pages\/2575\/revisions\/2578"}],"up":[{"embeddable":true,"href":"https:\/\/getuplead.com\/fr\/wp-json\/wp\/v2\/pages\/2572"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/getuplead.com\/fr\/wp-json\/wp\/v2\/media\/1589"}],"wp:attachment":[{"href":"https:\/\/getuplead.com\/fr\/wp-json\/wp\/v2\/media?parent=2575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}