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Our Process
A roadmap tailored to your business for growth
UNDERSTANDING
We first seek to understand your company, your product, your customer, and your goals. If you are unclear about any of these, we will work with you to develop an understanding for both of us. This is hands-down the most important step in the process.
1
RESEARCH
We do some research on your market and your competition. This can involve a deep dive into your business, product, and buyer persona within the context of your stated goals. We will answer questions such as: what does your customer’s journey look like?
What you get: A really good feeling that we are the right professionals for the job.
What you get: A really good feeling that we are the right professionals for the job.
2
IDEATION AND CUSTOMIZATION
We develop a strategy uniquely tailored to your business within a marketing plan, prioritizing marketing actions in order of effectiveness. Here we will analyze your existing assets and start developing a strategy for low hanging fruit in your business for immediate results.
3
IMPLEMENTATION
Like a hands-on marketing consultant, we often orchestrate and direct teams with 1:1 and group instruction. For smaller businesses and solopreneurs without in-house team, we can implement many of the strategies with our team.
4
AB TEST
For website copy, ad campaigns and landing pages, we can draft variants for split testing that will improve upon even our best-performing controls. Once the data collected, we craft the next winner.
What you get: Variants for testing and a reliable, CRO-savvy marketer who already knows your business and is itching to make you more money.
5
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