Our PPC guides for SaaS and B2B Tech companies

Browse through our marketing guides for tips and insights into marketing and business growth.

LinkedIn Ads

How Much Do LinkedIn Ads Cost in 2025? [+ Tips to Control Costs]

LinkedIn Ad Sizes and Specifications for 2025 [+ Expert Tips]

LinkedIn Ads Benchmarks for 2025 [+ Expert Tips]

How to Maximise your LinkedIn Ads Budget

LinkedIn Ads Billing: Managing your Budget

How to Use LinkedIn Targeting for Account-Based Marketing

How to Use LinkedIn Ads for Account-Based Marketing

How to Write LinkedIn Ads Copy that Converts

The Ultimate Guide to LinkedIn Text Ads [+ Best Practices]

LinkedIn Carousel Ads Guide [+ Best Practices]

LinkedIn Video Ads Guide [+ Best Practices]

LinkedIn Thought Leader Ads: The Complete Guide [+ Examples]

The Ultimate Guide to LinkedIn Sponsored Content

LinkedIn Message Ads: The Complete Guide [+ Best Practices]

LinkedIn Conversation Ads: The Complete Guide [+ Best Practices]

The Complete Guide to LinkedIn Sponsored Inmail [+ Best Practices]

The Complete Guide to LinkedIn Ad Types & Formats

How to Analyze Your LinkedIn Ad Campaign’s Performance

How to Optimize Your LinkedIn Campaigns With Demographics Reporting

LinkedIn Ads A/B Testing: How to Do It Right

LinkedIn Ads Optimization: Tips and Best Practices

How To Generate Leads On Linkedin With Lead Magnets

LinkedIn Ads International: Tips and Best Practices

LinkedIn Ads Expert: How to choose the best one?

LinkedIn Ads for SaaS: The Ultimate Guide [+ Ads Copy Templates]

LinkedIn advertising services: All you need to know before hiring an agency

Tips to Increase Your LinkedIn Ads Conversion Rate

How To Manage Your LinkedIn Ad Frequency

The Average CTR for LinkedIn Ads (and How to Surpass It)

The 18 Most Important LinkedIn Ads Metrics for Measuring ROI

LinkedIn Ads part 2

LinkedIn Retargeting That Converts: Setup, Content, and Tactics

LinkedIn Document Ads: The Complete Guide [+ Best Practices]

8 Best LinkedIn Ads Agencies in 2025

How to Boost a Post on Linkedin: A Complete Guide

How to Create Linkedin Event Ads: A Guide [+ Best Practices]

The Ultimate Guide to LinkedIn Spotlight Ads [+ Best Practices]

How Does the LinkedIn Ads Auction Work? A Comprehensive Guide

Linkedin Bidding Strategies: The Complete Guide

A Beginner’s Guide To LinkedIn Single Image Ad Retargeting

Linkedin Ads Retargeting: Tips & Best Practices

A Beginner’s Guide To Retargeting LinkedIn Ads Through Video Campaigns

Linkedin Brand Awareness Campaign Guide

LinkedIn Follower Ads: The Quick Guide

Improving Lead Quality on LinkedIn Ads: The Ultimate Guide

LinkedIn Lead Generation Ads: the Comprehensive Guide

Linkedin Ad Campaign Objectives: How to Choose the Right One

A Complete Guide to LinkedIn Tracking for Beginners

Audience Targeting on LinkedIn: Best Tips to Guarantee Success

How To Target Competitors’ Audiences and Analyze Their Strategies Through Linkedin Ads?

How to Use LinkedIn Lookalike Audiences the Right Way

Company List Targeting On LinkedIn: A Step-by-Step Guide

LinkedIn Interest Targeting: The complete guide

LinkedIn Groups Targeting: The Complete Guide

LinkedIn Ads Targeting: Best Practices

What is the LinkedIn Audience Network on LinkedIn Ads?

LinkedIn Matched Audiences: A Step-by-Step Guide

What is Audience LinkedIn Audience Expansion?

LinkedIn Ads Targeting Options: The Complete Guide

How to add a User to LinkedIn Campaign Manager?

How to Run an Effective LinkedIn Ad Campaign: A Step-By-Step Guide

How to Promote a Webinar on LinkedIn: An Easy Guide

Google Ads vs. Linkedin Ads: Which is Right for Your Business?

LinkedIn Ads Freelancer vs Agency: Which is Right for Your Business?

LinkedIn Ads Agency: How to Choose the Right One for Your Business

When Should Your Company Start Advertising on LinkedIn?

Google Ads

Google Ads for SaaS: The Ultimate Guide For Big Wins

Google Ads B2B Targeting: Tips & Best Practices

Google Ads B2B Lead Generation: The Complete Guide

How to Create An Effective B2B Google Ads Strategy

SaaS PPC

The Best Attribution Models for B2B SaaS [+ Pros & Cons]

How to Choose the Right Paid Ad Platform for your SaaS Business

SaaS PPC strategies: How to Capture the Existing Demand

How to write Google ads copy for SaaS that Converts [+ Examples]

How To Conduct a SaaS PPC Audit To Improve Your Results

How To Create A SaaS PPC Campaign That Drives B2B Sales

SaaS Go-to-Market Strategy: The Complete Guide [+ Best Practices]

SaaS ABM Strategy: The Ultimate Guide

SaaS Lead Generation: The Ultimate Guide

How to Create a Demand Generation Strategy for SaaS

How to Create a Remarketing Strategy For SaaS

SaaS PPC Optimization: Tips & Best Practices

SaaS PPC Strategy: The Complete Guide

9 SaaS PPC Tips to Significantly Improve Performance

SaaS PPC Consultant: How to choose the right one for your company

How to Calculate Your SaaS PPC Budget: The Complete Guide

SaaS PPC Agency: How to Choose the Best One for Your SaaS Company

Reddit Ads

How Much Do Reddit Ads Cost? (+How to Control Your Spend)

Bing Ads

How Much Do Bing Ads Cost in 2025?

Bing Ads vs Google Ads: The Comparative Guide

Bing Ads Expert: How to Choose the Right One?

3 Essential Bing Ads Tools to Manage Your Campaigns

Bing Ads Targeting Options: The Complete Guide

How To Target LinkedIn Users with Microsoft Ads

How to Set Up a Bing Ads Audience Network Campaign

How to Set Up a Bing Ads Remarketing Campaign

How to Use Bing Ads In-Market Audiences

How to Create a Bing Ads Audience Campaign

How to Set Up a Bing Dynamic Search Ads Campaign

How to Set Up a Bing Shopping Ads Campaign

How to Create a Bing Search Ad Campaign (for Beginners)

How to Add a User to Bing Ads

How to Set Up Conversion Tracking in Bing Ads

How to Import Google Ads into Bing

How to Choose the Right Bing Ads Campaign Type

How to Create a Bing Display Ads campaign (for Beginners)

How to Create a Bing Ads Campaign?

How to Set Up a Bing Ads Account

B2B SaaS Marketing

11 Best SaaS Marketing agencies for 2025

SaaS Marketing Agency: How to choose the right one in 2025

SaaS Consultant: How to choose the right one

SaaS content marketing Agency : How To Choose The Best One For Your SaaS

SaaS Marketing Agency pricing models: the comprehensive guide

B2B SaaS marketing agency: how to choose the best one?

How to choose a SaaS product marketing consultant?

SaaS growth Consultant: How to choose the right one

Software Marketing consultant: How to choose the right one?

SaaS Marketing Consultant: How to choose the right one

SaaS Inbound Marketing Agency: How to Choose the Best One?

B2B Cybersecurity Marketing

Cybersecurity Lead Generation: The Complete Guide 2025

Cybersecurity Marketing: Strategies for Cybersecurity Companies

How to develop a Cybersecurity advertising strategy that works

SaaS SEO

8 proven SaaS SEO Strategies that work in 2024

SEO for SaaS: Strategies and tactics that work

5 Key Reasons to Hire a SaaS SEO Consultant

SaaS SEO consultant pricing: All you need to know

SaaS SEO Consultant services: all you need to know before to hire a consultant

SaaS SEO consultant: How to choose the right one?

SaaS SEO Agency: How to Choose the Best One in 2024